Our values
WHAT IT TAKES TO #GETPRIMED
At Primed Performance, our values define how we coach, how we train, and how we show up — every session, every athlete, every standard.
We exist to help athletes reach their prime and stay there.
This is what #GetPrimed means to us.
PRIMED VALUE 2/6
SET THE STANDARD. MAINTAIN IT.
Excellence isn’t occasional — it’s expected.
We don’t chase trends or shortcuts.
We establish high standards in coaching, preparation, and performance — and we hold them, daily.
The standard is set. The work keeps it there.
PRIMED VALUE 4/6
EARN THE EDGE
Progress is built, not given.
We value consistency, intent, and attention to detail.
Every session is an opportunity to sharpen the edge.
You’re never too big to do the small things
PRIMED VALUE 6/6
BUILT TOGETHER
Great performance doesn’t happen in isolation.
We create an environment of trust, accountability, and shared momentum.
Athletes, coaches, and support networks move better — together.
Stronger as a unit. Better as individuals.
PRIMED VALUE 1/6
INDIVIDUAL FIRST
No two athletes are built the same — and neither are our programs.
We coach the person, not just the sport.
Your goals, history, movement profile, and lifestyle shape everything we do.
You’re not a template. You’re the blueprint.
PRIMED VALUE 3/6
STAY PRIMED
Being primed isn’t a moment — it’s a state.
We prepare with intent, train with purpose, and recover with discipline.
Our focus is long-term performance, not short-term wins.
Reach your prime. Stay there.
PRIMED VALUE 5/6
ADAPT TO ADVANCE
Performance demands evolve — so do we.
We learn from data, feedback, and experience.
When something isn’t working, we adjust, refine, and move forward.
Adaptation is performance.
